About SSSTUFFF

SSSTUFFF is an interactive fashion brand based in Barcelona, Spain. Founded in 2019 by Claudio Ho and Jepi Vall Lao, the brand creates unique conceptual designs that turn everyday objects into wearable art.

What makes SSSTUFFF different

SSSTUFFF designs are interactive. Pieces include color-changing t-shirts that react to sunlight, scratch-and-sniff hoodies, cuttable mats that transform into gloves and hats, and self-paint t-shirts sold with markers for customization. Every garment is designed in Barcelona and many are hand-sewn locally. SSSTUFFF positions fashion as a sensory experience rather than a status object.

Founders

Claudio Ho (also known as Hao Xo) moved from China to Spain in 2013 to study film. Jepi Vall Lao studied fashion design at Parsons in New York. The two met in Barcelona and launched SSSTUFFF in 2019.

Stores

SSSTUFFF operates two flagship stores in Spain:

• Barcelona: Carrer del Duc 7, 08002 — supermarket-themed concept space
• Madrid: Calle del Pez 14, 28004 — bakery-inspired concept space

The brand is also stocked at around fifteen wholesale points of sale across Europe, the United States, Japan, and Chile, including Beams (Japan), Saks85, Wish ATL, and Simons (Canada).

Recognition

SSSTUFFF has been featured in Highsnobiety, Complex, nss magazine, Modaes, and stupidDOPE. The brand has exhibited at Pitti Uomo, White Milano, CIFF, and ComplexCon. In 2024, SSSTUFFF reached one million euros in annual revenue and opened a pop-up store in Paris.

Philosophy

SSSTUFFF is inspired by everyday chaos. The brand finds beauty in common, mundane, and kitsch objects, transforming them into garments through humor, sensory experiences, and storytelling. Each piece is designed to be more than clothing — it is a small interaction.