BERSHKA presents its new collaboration with SSSTUFFF, jointly creating an innovative capsule collection where creativity merges with the eclectic style of the Barcelona-based brand.
The BERSHKA x SSSTUFFF launch consists of 34 interactive pieces inspired by the iconic and characteristic Asian supermarket, the main theme of the Catalan brand.
Each piece maintains a unique narrative through details that evoke the frantic atmosphere of daily shopping, with recognizable graphic elements such as offers, posters, detergents, frozen goods, and beverages.
Graphic elements play a central role in this collaborative collection, appearing both on garments and accessories. The collection stands out for its mix of prints and colors, as well as the inclusion of fabrics such as nylon, mesh, fleece, knitwear, and shiny-effect denim.
The garments and accessories were conceived with the intention of offering something more than mere functionality. According to Jepi and Ho, co-creators of SSSTUFFF, "We wanted to create something that was more than just a piece of clothing; we sought an experience." The collection had to reflect the creative, fun, and interactive vision that characterizes the brand.
