Broken Dreams
A NOSTALGIC FW24 COLLECTIONINSPIRED BY UNREALIZED CHILDHOOD DREAMS.
Inspired by childhood dream careers, SSSTUFFF's FW24 collection captures the playful, quirky spirit of youth. From pop stars and rock legends to aspiring veterinarians and business moguls, this collection celebrates the dream jobs that once filled our imaginations and that now freak us out. Reimagined through bold silhouettes, innovative fabrics, and creative designs, it reminds us of the boundless possibilities we once believed in.
The collection features a diverse range of apparel and accessories, exploring four dream professions: businessman, pop star, rock star, and veterinarian. A highlight of the businessman concept is the Shirt Sleeve Bag - a functional cross-body bag crafted from a shirt, draped to the side and inspired by the classic striped office shirt. The standout piece of the collection, the Reversible Shirt Puffer, takes cues from office wear silhouettes and colors, featuring a detachable tie that allows wearers to experiment with their look while showcasing the label's commitment to innovation and interactivity. With this latest offering, SSSTUFFF seamlessly blends elevated silhouettes with its signature playful, interactive designs, ensuring each piece resonates with personal narratives while remaining true to the brand’s identity.
In keeping with the collection's theme, the accompanying editorial was shot by the renowned American photographer and counterculture icon Richard Kern, set against the backdrop of an iconic New York City office. True to Kern’s distinctive style, the editorial is both raw and provocative, capturing the gritty, unfiltered essence of his subjects. The visuals exude a sense of intimacy and innocence, leaving a lasting impression on the viewer.
'Broken Dreams' will be available from 26th September at SSSTUFFF stores, as well as online at ssstufff.com, and at SSSTUFFF's forthcoming pop-ups in Las Vegas and Los Angeles in November as part of SSSTUFFF’s commitment to U.S based activations.
